Blagdon
Marketing
£35,000-45,000pa (dependent on experience)
31 Jan 2020

So, what will I be doing?

Working closely with the Brand Director you will use all available, relevant content and assets to manage, curate and lead a high quality press and PR strategy for the Yeo Valley Brand. You will ensure that there is an ongoing and comprehensive communications plan across all press channels that will facilitate positive information exchanges, contributing to growth in brand awareness and the consideration and purchase of Yeo Valley products.
 
Key responsibilities will include:
  • Working with the Brand Director to develop and set effective brand plans for Press and PR
  • Managing and controlling the overall investment budget allocated to PR
  • Working closely with the Managing Director and Brand Director to manage any company issues that require formal statements, press releases and direct engagement with press of other third parties
  • Identifying and developing long term press and PR strategic partnerships and tactical relationships that will support the Yeo Valley brand content communications campaigns
  • Ensuring the Mead family is kept up to date with all media and press opportunities and that they feel supported in delivering the company message
  • Liaising with PR teams at the licencees, supporting them to adhere to Brand Guidelines when is comes to assets and messages
  • Owning and managing key relationships with trade, press, NGO's and retailer communications teams
  • Managing the day to day press office
  • Developing senior level relationships with key media agencies, publishers and journalists
 

Sounds interesting, what do I need?

  • Experience of working in a similar role
  • An already developed network of journalists and press contacts
  • Some experience in Brand Campaign activation even if at a local level
  • Previous experience in sustainability topics and/or strong personal interest in it
  • An obvious Team player
  • People person

Why should I join the family?

At Yeo Valley we are independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand. We’re sure you don’t need convincing, but there’s a whole host of benefits that we offer including: 25 days’ holiday, plus bank holidays, pension scheme, healthcare, cycle to work scheme, subsidised products and services and preferable rates with our partners.


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