Convenience and OOH Activation Manager (12 months FTC)

As Convenience and Out of Home Channels Activation Manager, you’ll contribute to the development and execution of the company’s brand activation strategy for YV Managed Brands growing consumer demand and shopper response to drive profitable sales growth.

You’ll be the activation lead for the Convenience & Out of Home channels informed by the specialist knowledge of the shopper journey in the channel with particular focus on the own channel communication & CRM.

You’ll live and breathe our company purpose and collaborate with colleagues across the business contributing to projects that will deliver our activation strategy.

Your responsibilities:

• Lead the development (on the short term) and the management (on the long term) of the Whole Sale and Food Service (WSFS) trade site – an information hub covering all the YV Managed Brands (e.g. Yeo Valley, Ubley, Tideford, etc.) for all WSFS clients across all sectors, including architecture design, project delivery with internal & external support as well as subsequent optimization.
• Support the sales of our multi-brand product offering by planning and executing brilliant Brand Activation across the Convenience & OOH channels including the WSFS channels as well as smaller formats of the bigger retail chains (e.g. Tesco Express, Sainsbury’s Local, Co-op).
• Set-up & manage a trade focusing CRM system linked with the WSFS trade site including the client database build, database segmentation, content calendar development, mailer design and content creation, supporting if needed the WSFS commercial team in the management of customer enquiries.
• Develop (on the short term) and manage (on the long term) of the consumer facing Ubley digital presence / own channels, including a dedicated website as well as the set-up of dedicated social media channels in line with the Ubley brand positioning and target consumer profile.
• Using an in-depth knowledge of the Ubley consumer, lead the activation content development for the Ubley brand creating compelling and impactful assets in any format needed (static, video, audio) involving internal or external creative resources.
• Set-up & manage an end consumer facing CRM system for the Ubley consumer including consumer acquisition, database build & segmentation, content calendar development, mailer design and dedicated content creation, efficient management and resolution of consumer complaints & enquiries.
• Track and measure SEO and Google Analytics metrics and provide reports. Set-up and measure KPI’s to be able to assess the impact of the Ubley brand digital presence.
•  Closely keep track of your allocated budget making sure you stay within the agreed parameters and achieve maximum impact. Track and update monthly the yearly budget phasing.
• Work closely with the Activation Managers, the Senior Graphic Designer and the Head of Brand Activation to make sure the delivery of the required brand activation for all branded product offering in line with the Activation Strategy and Brand Plans. Present clearly your key projects and work to build consensus with the team and other stakeholders.

Essential:

• Digital marketing
• Brand Activation
• Shopper Marketing
• Creative development
• Social Media marketing
• Content Marketing
• Email marketing
• Agency relations
• CRM
• KPI management
• Budget management

• Affiliate Marketing
• SEO

We’re independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1700 staff and produce more than 25% of the UK’s packaged yogurt.

We’re sure you don’t need convincing, but there’s a whole host of benefits that we offer including:

• 25 days’ holiday, plus bank holidays
• non-contributory pension scheme
• annual bonus (as part of the Employee Benefit Trust, based on company performance for the year)
• life cover
• healthcare cash back plan
• cycle to work scheme
• subsidised Yeo Valley products and services
• preferential rates with our partners
• learning and development opportunities; we’re committed to ensuring all of our employees have the chance to grow

Our closing dates are a guide for when the application window should close, although we may close the advert sooner if we can. So, we recommend you get your application in straight away – and don’t miss the opportunity to join us!

Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time.

Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.