Wholesale/Foodservice Trade Marketing Manager

As an energetic and experienced trade marketer you will be responsible for developing and delivering trade marketing strategies that drive growth across wholesale and foodservice customers across our brands; Yeo Valley Organic, Ubley, The Collective Dairy and Tideford. This role focuses on creating compelling trade communications, managing trade investment, leading digital and CRM platforms, and delivering an impactful events programme that supports sales teams and strengthens customer relationships.

With experience across multiple out of home channels, you will have worked in similar roles for other brands and have experience of sectors including Education, Healthcare, Quick Service Restaurants, Coffee Shops, Accommodation, Leisure and Travel.

Living and championing our company purpose, you will collaborate cross-functionally to build momentum and engage stakeholders helping to drive meaningful impact and contribute to the delivery of our wider business strategy.

Your responsibilities Include:

Trade Strategy & Communications

• Create and deliver the Wholesale & Foodservice Trade Communications Strategy, ensuring clear, relevant, and commercially focused messaging tailored to operators, wholesalers, and foodservice partners.
• Translate brand and category strategies into effective trade-facing communications that drive awareness, ranging, distribution, and usage.
• Develop and deliver a Trade Advertising Strategy across wholesale and foodservice media channels (online, print, and digital).
• Track and report on all activity versus KPIs.

Budget Ownership & Investment

• Own and manage the Trade Marketing budget for the wholesale foodservice channel.
• Ensure trade investment is prioritised against key customers, categories, and growth opportunities.
• Monitors spend, evaluate ROI, and optimise activity based on performance and commercial impact.

Trade Website & Digital Platforms

• Own and manage the Trade Website, ensuring it meets the needs of wholesale and foodservice customers with relevant content, tools, and promotional assets.
• Work cross-functionally to continuously improve the platform, driving engagement and supporting sales conversion.

CRM & Customer Engagement

• Own and manage the Trade CRM system, maintaining high-quality data across wholesale and foodservice customers.
• Deliver targeted, segmented CRM communications to support promotions, launches, events, and customer engagement programmes.
• Use CRM insights to improve campaign effectiveness and customer understanding.
• Use the CRM system to support Business Development Managers in their new and warm leads and ongoing relationship management.

Wholesale & Foodservice Events

• Own and deliver the Wholesale and Foodservice Events Strategy, including trade shows, exhibitions, supplier days, and customer showcases.
• Lead end-to-end planning, execution, and post-event evaluation to maximise lead generation, customer engagement, and brand visibility.
• Maximise events to build the CRM system.

Cross-Functional Collaboration

• Work closely with stakeholders including National Account Managers, Business Development Managers and Brand Managers across the business to align with customer, brand and commercial priorities.
• Act as the trade marketing expert for wholesale and foodservice channels, sharing insights and best practice.

Our closing dates are a guide for when the application window should close, although we may close the advert sooner if we can. So, we recommend you get your application in straight away – and don’t miss the opportunity to join us!

Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time.

Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.