Brand Comms Lead - YVO x 2 (Internal Applicants Only)

At Yeo Valley, we're more than just an organic dairy company – we're a community rooted in the land, committed to sustainability, and passionate about producing quality food that nurtures people and planet. As a family-run business, we believe in doing things the right way – sustainably, ethically, and with people at the heart of what we do.

We have two exciting new opportunities for Brand Comms Leads (YVO) to join our growing Yeo Valley family as part of our Central Marketing Team. In this role, you will work closely with the Senior Brand Comms Manager for Yeo Valley Organic (‘YVO’), the YVO Brand Steering Group, and other demand functions. This is a well-connected role that will be key to building brand equity, creating demand generation and delivering commercial growth for YVO.   Please note, although this is posted as a full time position, we are happy to consider applications from our co-owners wishing to work part-time. 

You will be a strong collaborator who is strategic, commercially yet creatively minded, and you will inspire and provide cross functional leadership across all key teams to create impactful communication plans that are highly effective, and drive positive brand associations.   

With a primary focus on strategic planning, this role will also work closely with creative teams to ensure our visual assets bring our key messages and purpose to life; to build brand trust, brand awareness and brand saliency.

 Your responsibilities will include:

• To understand and embrace our company purpose and work to ensure that all your work helps to Nurture and Nourish People & Planet.
• To be responsible for the creation of the communication strategy for assigned remit and ensuring alignment with YVO’s overarching Comms Strategy.
• Leading the annual planning for your assigned remit and working closely with key stakeholders, to diagnose brand health and create an integrated communication plan that supports key brand jobs. 
• To develop a strong understanding of the YVO Consumer and YVO Demand spaces to inform and influence a compelling plan and insight led messaging framework for your remit.
• To ensure all YVO communication and media briefs are rooted in Consumer & Category insights and are aligned to the brand strategy and golden thread, with clear KPIs that ladder up to the brand objectives.
• To lead the day-to-day agency partnerships from brief through to post campaign analysis, ensuring the media plan is optimised to deliver on the business and communication objectives.
• Collaborate with all YVO Brand and Marketing teams, to lead the coordination of a YVO communication plans from ATL, BTL, Owned, Earned and Shopper that is consistent and timely to maximise through the line impact as well as support EPD, NPD and commercial priorities.
• Working in collaboration with the YV Press Team, to embed a pro-active approach to consumer/ trade press across product, sustainability and brand initiatives that supports the YVO objectives and KPIs.
  
• To champion and protect YVO’s visual brand guidelines and TOV ensuring all campaign assets and content are on brand and true to our purpose and positioning.

Essential:

• Strong experience in Brand Communication and Activation
• Strong Experience in Brand Diagnostics and Strategy
• Proven experience in Comms Planning and Execution
• Experience in Creative Development & messaging frameworks
• Experience in multiple media channels
• Strategic & creative thinking
• A strong track record working on FMCG brands in the UK
• Excellent at networking and building strong collaborative relationships
• Excellent presentation and communication skills, both verbally and written
• Excellent project management skills
• Budget Management and resource allocation
• Excellent analytical skills to drive spend effectiveness

• PR expertise
•  Shopper and retail marketing

We’re independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1700 staff and produce more than 25% of the UK’s packaged yogurt.

We’re sure you don’t need convincing, but there’s a whole host of benefits that we offer including:

• 25 days + bank holidays 
• non-contributory pension scheme
• annual bonus (as part of the Employee Benefit Trust, based on company performance for the year)
• life cover
• healthcare cash back plan
• cycle to work scheme
• subsidised Yeo Valley products and services
• preferential rates with our partners
• learning and development opportunities; we’re committed to ensuring all of our employees have the chance to grow

Our closing dates are a guide for when the application window should close, although we may close the advert sooner if we can. So, we recommend you get your application in straight away – and don’t miss the opportunity to join us!

Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time.

Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.